August 17, 2024
Local Campaigns: A Guide to Digital Success
To truly stand out, campaigns must leverage strategies that merge traditional outreach with modern digital…
October 27, 2023
Campaign Microtargeting: Navigating the Ethical Minefield
In the age of information, political campaigns have access to an unprecedented amount of data,…
October 27, 2023
Political Influencers: A Shift In Dynamics
The landscape of political campaigning has undergone a seismic shift with the advent of social…
October 27, 2023
Mitigating Misinformation: Strategies for the Digital Age
In the contemporary digital environment, political campaigns must navigate a landscape rife with misinformation. False…
August 19, 2023
A Deep Dive into the Art of Digital Political Ad Spending
The 2020 election marked a watershed moment in political advertising. The numbers speak for themselves:…
June 26, 2023
The High Returns of Email Campaigning in Politics
With the ever-evolving landscape of political campaigns, the push to identify high-impact, cost-effective strategies is…